Visual ""literacy""
Image, Mind, And Reality
Paul Messaris(Author)
Westview Press Inc
1st Edition
Published on 26. January 1994
Book
Paperback/Softback
224 pages
978-0-8133-1937-7 (ISBN)
Description
Post-industrial humankind is inundated daily with visual images. Televisions transmit their blue haze into dark living rooms; advertisements and billboards bombard us at every turn; movies evoke tears, outrage, or hilarity; and the visual arts elicit strong emotional or intellectual responses. At almost every moment, several visual images are warring for our attention in order to make a claim, sell a product, or call us to action. Faced with visual overload, how do we interpret these images? What is happening when a picture moves us? What process takes place in our minds as we respond to such visual devices as close-ups, camera angles, and flashbacks?This book provides a foundation for answering these questions. Encouraging his readers to become visually literate, Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see.
Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be.
Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be.
More details
Language
English
Place of publication
United States
Publishing group
Taylor & Francis Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
ISBN-13
978-0-8133-1937-7 (9780813319377)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/1994
1st Edition
Westview Press Inc
€126.28
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Content
* Four Aspects of Visual Literacy * The Interpretation of Still Images * The Interpretation of Film and Television * General Cognitive Consequences of Visual Literacy * Awareness of Artistry and Manipulation * Conclusion: Other Questions, Other Literacies.