Cold Calling
Business the Nokia Way
Published on 7. March 2001
Book
Hardback
978-1-84112-110-9 (ISBN)
Description
"Business the Nokia Way" demonstrates how Nokia has come to be regarded as the coolest telecom company in the world. Nokia's unique blend of high quality products, streetwise attitude and double-digit growth has made it the darling of both the financial markets and the mobile phone generation. "Business the Nokia Way" reveals how Nokia grew from humble beginnings as a paper mill to take centre stage in world telecommunications.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 241 mm
Width: 162 mm
Weight
400 gr
ISBN-13
978-1-84112-110-9 (9781841121109)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Trevor Merriden is a journalist specialising in the business application of new technology and ideas. He has written, lectured and broadcast on a wide range of business and economic issues for media in Europe, North America and Australasia. He is currently Editor--in--Chief of Internet Business magazine. Trevor can be contacted at Trevor.Merriden@haynet.com.
Content
Acknowledgments. Overview. Combine Leadership and Bravery to Achieve Perfect Vision. Battle Hard to Win the Customer. Respect the Individual. Get Your HR Strategy Right. Brand for the World -- and the Individual. Innovate Relentlessly, Compete Remorselessly. Treat Suppliers with Respect. Let's Get Together. Never Forget that Bottom Line. Learn from the Past and Prepare for the Future: Will Nokia Continue to be Successful? Index.