Mobile Commerce
Technology, Theory and Applications
Published on 25. July 2012
Book
Hardback
366 pages
978-1-59140-044-8 (ISBN)
Description
M-commerce (mobile-commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of upto-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.
More details
Language
English
Place of publication
Hershey
United States
Publishing group
IGI Global
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 260 mm
Width: 183 mm
Thickness: 24 mm
Weight
883 gr
ISBN-13
978-1-59140-044-8 (9781591400448)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
A Framework for the Study of Mobile Commerce; NTT DoCoMo's i-Mode; Wireless Devices for Mobile Commerce; Locating the Money; Towards a Classification Framework for Mobile Location Based Services; Wireless Personal and Local Area Networks; The Impact of Technology Advances on Strategy Formulation in Mobile Communications Networks; The Ecology of Mobile Commerce; The Wireless Application Protocol; Mobile Business Services; Mobile Portal; Factors Influencing the Adoption of Mobile Gaming Services; Mobile Data Technologies and Small Business Adoption and Diffusion; We Know Where You Are; M-Commerce and Coca Cola; M-Commerce in the Automotive Industry; Location-Based Services - Criteria for Adoption and Solution Deployment; The Role of Mobile Advertising in Building a Brand; Wireless in the Classroom and Beyond.