The Guide to Franchising

The meaning of "franchise"; the history of franchising; why franchise your business?; why take up a franchise?; what can be franchised?; how to become a franchiser; the financial aspects of franchising; franchisor services to franchises; how to become a franchisee; franchisor-franchisee relations; channels of communication; the franchise contract; techniques of multiple franchising and international franchising; six UK case studies; four international case studies; the British Franchise Association; the Franchise Consultant's Association.