Communication for Development in the Third World
Theory and Practice
1st Edition
Published on 10. July 1991
Book
Hardback
292 pages
978-0-8039-9683-0 (ISBN)
Description
This book analyzes the theoretical perspectives and research approaches in development communication which have emerged over the last four decades and chronicles the process through which scholars and practitioners have sharpened their insights into the role of development communications in Third World nations. The author identifies every historical era in the field of development communication and comprehensively discusses all theoretical perspectives and research approaches which gained currency in each period.
Reviews / Votes
`the book's worthiness as an excellent decade-by-decade analysis of the theory and practice of DC by a Third World scholar who has not only learnt about problems of development from books but has experienced them. No school is better than the school of life. The book is an excellent study.... This reviewer very strongly recommends Communication for Development in the Third World as a required textbook for all students of development communication and as useful reading for journalism/mass communication students, particularly those doing theories of mass communication. The book should also prove very useful for students outside journalism/mass communication, especially those doing development or related subjects.' - Media Development`Not only scholars, but everyone who is working in the field of development and development education and the use of communication in this field, will greatly benefit from this book.' - Catholic Media Council Information Bulletin
More details
Edition
First Edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
Professional and scholarly
Weight
475 gr
ISBN-13
978-0-8039-9683-0 (9780803996830)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Srinivas Raj Melkote | H. Leslie Steeves
Communication for Development in the Third World
Theory and Practice for Empowerment
Book
05/2001
2nd Edition
SAGE Publications Inc
€63.33
Shipment within 15-20 days
Person
Srinivas Raj Melkote has been a Professor in the fields of media and communication for more than 30 years. Professor Melkote is currently in his 31st year at the School of Media and Communication in Bowling Green State University, Ohio, USA. He has taught at universities in India, US, and Jamaica. He served as a Fulbright Professor at Manipal University in India and is currently a Fulbright Specialist. Professor Melkote has researched and published extensively on a range of issues ranging from the role of communication in directed social change, participatory communication, international communication, health communication, communication strategies for HIV/AIDS prevention, mass communication theory, quantitative research methods, media effects, and communication pedagogy. His book Communication for Development in the Third World: Theory and Practice for Empowerment, 2nd edition (coauthored with Dr Leslie Steeves) is a core text for courses on media and communication in directed social change in colleges around the world. Professor Melkote's current interests are examining the role of media and communication in achieving empowerment and social justice. His work in social change communication examines the roles of globalization, economics, politics, and hegemonic discourse in sustaining and widening the inequality gaps between people in societies around the world.
Content
Foreword - Everett Rogers
Introduction to the study of Communication and Development in the Third World
PART ONE: THEORETICAL FRAMEWORK (UNTIL THE SIXTIES)
The Dominant Paradigm
Early Theories in Comparative International Development
Communication Approach of the Dominant Paradigm
PART TWO: THEORETICAL FRAMEWORK DURING THE NEXT TEN YEARS (THE SEVENTIES): FALL OF THE DOMINANT PARADIGM
Denigration of the Dominant Paradigm
Critical Analysis of Early Approaches to Third World Development
Critique of the Dominant Paradigm's Communication Approach
PART THREE: THEORETICAL FRAMEWORK FOR THE EIGHTIES AND BEYOND: FROM EMPIRICAL POSITIVISM TO QUALITATIVE AND NORMATIVE MODELS OF DEVELOPMENT AND COMMUNICATION
Alternative Development Paradigms
Emergence of New Theories of Third World Development and Role for Communication
Another Development
Strategies for Participation and Communication in the Eighties
Introduction to the study of Communication and Development in the Third World
PART ONE: THEORETICAL FRAMEWORK (UNTIL THE SIXTIES)
The Dominant Paradigm
Early Theories in Comparative International Development
Communication Approach of the Dominant Paradigm
PART TWO: THEORETICAL FRAMEWORK DURING THE NEXT TEN YEARS (THE SEVENTIES): FALL OF THE DOMINANT PARADIGM
Denigration of the Dominant Paradigm
Critical Analysis of Early Approaches to Third World Development
Critique of the Dominant Paradigm's Communication Approach
PART THREE: THEORETICAL FRAMEWORK FOR THE EIGHTIES AND BEYOND: FROM EMPIRICAL POSITIVISM TO QUALITATIVE AND NORMATIVE MODELS OF DEVELOPMENT AND COMMUNICATION
Alternative Development Paradigms
Emergence of New Theories of Third World Development and Role for Communication
Another Development
Strategies for Participation and Communication in the Eighties