
The New Screen Ecology in India
Digital Transformation of Media
Smith Mehta(Author)
BFI Publishing
Published on 28. December 2023
Book
Paperback/Softback
184 pages
978-1-83902-571-6 (ISBN)
Description
New Screen Ecology in India is an open access book that provides an in depth exploration of the digital transformation of the Indian media industry.
Smith Mehta takes a deep dive into the world of social media platforms and their impact on contemporary film and television production, arguing that they have fundamentally shifted the creator dynamics of these industries. Through first-hand research with creators, platform and portal executives, and intermediaries such as talent agents and multi-channel networks, Mehta develops the concept of the 'new screen ecology'. He reveals how the Indian screen industries are affected by the social relations between these agents, and how industrial practices are blurring the amateur-professional divide through creator and content interdependencies.
Mehta goes beyond theoretical analysis by interrogating the production practices of 13 different platforms and portals, including Hotstar, Netflix, YouTube, and TVFPlay. He analyses the extent to which they benefit from the lack of censorship and restrictive industrial practices that are characteristic of traditional media structures. By doing so, he provides a unique and insightful examination of the dynamics of digital transformation in the screen industries in a region-specific context.
The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. This book has been published open access thanks to the financial support of the Open Access Book Fund of the University of Groningen.
Smith Mehta takes a deep dive into the world of social media platforms and their impact on contemporary film and television production, arguing that they have fundamentally shifted the creator dynamics of these industries. Through first-hand research with creators, platform and portal executives, and intermediaries such as talent agents and multi-channel networks, Mehta develops the concept of the 'new screen ecology'. He reveals how the Indian screen industries are affected by the social relations between these agents, and how industrial practices are blurring the amateur-professional divide through creator and content interdependencies.
Mehta goes beyond theoretical analysis by interrogating the production practices of 13 different platforms and portals, including Hotstar, Netflix, YouTube, and TVFPlay. He analyses the extent to which they benefit from the lack of censorship and restrictive industrial practices that are characteristic of traditional media structures. By doing so, he provides a unique and insightful examination of the dynamics of digital transformation in the screen industries in a region-specific context.
The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. This book has been published open access thanks to the financial support of the Open Access Book Fund of the University of Groningen.
More details
Series
Language
English
Place of publication
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
30 bw illus
Dimensions
Height: 157 mm
Width: 233 mm
Thickness: 12 mm
Weight
406 gr
ISBN-13
978-1-83902-571-6 (9781839025716)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Smith Mehta is Fellow at the Center for Advanced Internet Studies, Bochum, Germany. He is a critical media industries scholar, having published on issues related to creative labor, digital distribution, and cultural economy in leading journals including such as Media, Culture and Society, Television and New Media, Convergence and International Journal of Cultural Studies.
Content
Introduction
1.Studying Digital Transformation of Indian Media
2.Overview of the Indian Audio-Visual Media Ecology
3.Mapping the key Platforms and Portals
4.New Screen Ecology Narratives about Television
5.Indian Online Creator Culture
6.Regional and Localizing Online Content Practices
7.The Role of Intermediaries
Conclusion
Bibliography
Index
1.Studying Digital Transformation of Indian Media
2.Overview of the Indian Audio-Visual Media Ecology
3.Mapping the key Platforms and Portals
4.New Screen Ecology Narratives about Television
5.Indian Online Creator Culture
6.Regional and Localizing Online Content Practices
7.The Role of Intermediaries
Conclusion
Bibliography
Index