Make It Your Business
The ultimate Business Start-Up guide for women
Published on 4. October 2006
Book
Paperback/Softback
176 pages
978-1-905862-00-9 (ISBN)
Description
At last...a handbook written specifically for women, by women, that gives you the know-how and the confidence to launch your business idea and make a profit without selling out or burning out. Stories and tips from real women illustrate how straightforward, empowering and rewarding it is to run a business, whether it's a spare-room start-up or an international empire. In this book you'll discover:
- how to turn your idea into reality
- the skills and qualities you will need for business ownership
- how to overcome barriers to self-employment - risk-averseness, textbook jargon, childcare issues
- practical aspects of business made simple: raising finance, drafting contracts and getting customers
Contents include: making the decision; getting going; business basics; growing and developing your business; branding, marketing and sales; pricing, negotiating and contracts; women in business.
Authors Lucy Martin and Bella Mehta combine the support, objectivity and encouragement of a mentor with the commercial and technical knowledge essential to any start-up business. Make It Your Business is your business advisor, personal coach and best friend in one easy-to-read handbook.
- how to turn your idea into reality
- the skills and qualities you will need for business ownership
- how to overcome barriers to self-employment - risk-averseness, textbook jargon, childcare issues
- practical aspects of business made simple: raising finance, drafting contracts and getting customers
Contents include: making the decision; getting going; business basics; growing and developing your business; branding, marketing and sales; pricing, negotiating and contracts; women in business.
Authors Lucy Martin and Bella Mehta combine the support, objectivity and encouragement of a mentor with the commercial and technical knowledge essential to any start-up business. Make It Your Business is your business advisor, personal coach and best friend in one easy-to-read handbook.
Reviews / Votes
A comprehensive introductory tool for any woman looking to take the first steps in establishing her own business, covering both the practicalities involved and also highlighting case studies of personal experience. - Nicola Horlick, CEO of Bramdean Asset Management LLPThis is an excellent guide by two very capable authors. - Sara Carter, Professor of Female Entrepreneurship, Sterling University
This book is an invaluable guide for experienced business owners, and for women who are curious to find out how to start a business. This very readable book combines real world understanding with examples of women business owners from all walks of life. - Start Your Business
One of the best things about this book is what it isn't. It's not smug or patronizing and it doesn't leave anything out. It also does something quite unusual -- it gently, but firmly, nudges you into making a decision about starting your own business. By the end of it you'll either have decided entrepreneurship is not for you or, more likely, i'll give you the confidence to go for it without looking back. Practical and inspiring. - Jenny Scott, BBC
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Little, Brown Book Group
Illustrations
Illustrations
Dimensions
Height: 217 mm
Width: 137 mm
ISBN-13
978-1-905862-00-9 (9781905862009)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
09/2006
How To Books Ltd
€36.11
Article exhausted; check for reprint
Persons
Lucy Martin is an ex-city lawyer whose agency, "Gina's Nannies" supports women returning to work. She is also the founder and director of Wimbledon Women in Business. Bella Mehta's company, "Enspiral" coaches and trains women (and men) in the move from employment to self-employment, and in their search for career satisfaction and a better work-life balance. Both are experienced writers, speakers, facilitators and networkers, whose collective skills and background make them uniquely qualified to advise women on starting their own business.
Content
1. Making the decision; 2. Getting going; 3. Business basics; 4. Growing and developing your business; 5. Branding, marketing and sales; 6. Pricing, negotiating and contracts; 7. Women in business; Appendices include:; Supporting material; Comprehensive resource and contact; listings; Further reading; References.