
Meggs' History of Graphic Design
Wiley (Publisher)
5th Edition
Published on 20. December 2011
Book
Hardback
624 pages
978-0-470-16873-8 (ISBN)
Article exhausted; check for reprint
Description
Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World
This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape--such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource.
With more than 1,400 high-quality images throughout--many new or newly updated--Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.
More details
Edition
5. Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 27.5 cm
Width: 22.7 cm
Thickness: 3.9 cm
Weight
2157 gr
ISBN-13
978-0-470-16873-8 (9780470168738)
Schweitzer Classification
Other editions
New editions

Philip B. Meggs | Alston W. Purvis | Sandra Maxa
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Book
approx. 12/2025
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Philip B. Meggs | Alston W. Purvis
Meggs' History of Graphic Design
Book
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6th Edition
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€105.00
Shipment within 15-20 days
Previous edition

Philip B. Meggs | Alston W. Purvis
Meggs' History of Graphic Design
Book
11/2005
4th Edition
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€73.90
Article exhausted; check for reprint
Persons
The late Philip B. Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.
Alston W. Purvis is Professor of Graphic Design at the Boston University College of Fine Arts. During his career, he has worked as an instructor at The Cooper Union and the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design: 1918-1945 and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; Wendingen: A Journal for the Arts 1918-1932; Creative Type; Dutch Graphic Design: A Century of Innovation; Jan Tschichold: Posters of the Avant Garde; Posters NL; Jan Tschichold, Master Typographer: His Life, Work and Legacy; The Ballets Russes and the Art of Design; and Type: A Visual History of Typefaces and Graphic Styles.
Content
Preface VI
Preface to the First Edition VIII
Acknowledgments X
Part I The Prologue to Graphic Design
The visual message from prehistory through the medieval era
01 The Invention of Writing 6
02 Alphabets 22
03 The Asian Contribution 34
04 Illuminated Manuscripts 46
Part II A Graphic Renaissance
The origins of European typography and design for printing
05 Printing Comes to Europe 68
06 The German Illustrated Book 80
07 Renaissance Graphic Design 98
08 An Epoch of Typographic Genius 122
Part III The Bridge to the Twentieth Century
The Industrial Revolution: The impact of industrial technology upon visual communications
09 Graphic Design and the Industrial Revolution 144
10 The Arts and Crafts Movement and Its Heritage 176
11 Art Nouveau 196
12 The Genesis of Twentieth-Century Design 232
Part IV The Modernist Era
Graphic design in the first half of the twentieth century
13 The Influence of Modern Art 256
14 Pictorial Modernism 276
15 A New Language of Form 298
16 The Bauhaus and the New Typography 326
17 350 The Modern Movement in America 350
Part V The Age of Information
Graphic design in the global village
18 The International Typographic Style 372
19 The New York School 390
20 Corporate Identity and Visual Systems 412
21 The Conceptual Image 436
22 Postmodern Design 460
23 National Visions within a Global Dialogue 482
24 The Digital Revolution--and Beyond 530
Epilogue 572
Bibliography 574
Image Credits 582
Index 586