Small Business Management: AND Student DC-ROM
An Entrepreneur's Guidebook
3rd Edition
Published on 1. June 2000
Book
Paperback/Softback
608 pages
978-0-07-234652-7 (ISBN)
Description
This text takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world. All three authors have had meaningful experience in the "real world" as an owner, manager or employee of one or more small businesses.
More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Edition type
Revised edition
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 30 mm
Weight
952 gr
ISBN-13
978-0-07-234652-7 (9780072346527)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
01/1997
2nd Edition
Irwin Professional Publishing
€77.60
Article exhausted; check for reprint
Persons
Content
PART I The Challenge of Owning and Managing a Small Business Chapter 1 The Dynamic Role of Small Business Chapter 2 Opportunities and Challenges in Small Business Chapter 3 Legal Forms of Ownership PART II Planning for and Organizing a Business Chapter 4 How to Become the Owner of a Small Business Chapter 5 The Role of Planning In Organizing and Managing a Small Business Chapter 6 Obtaining the Right Financing for Your Business PART III Marketing Goods and Services Chapter 7 Developing Marketing Strategies Chapter 8 Product Promotion and Distribution PART IV Organizing and Managing the Business Chapter 9 Managing Human Resources and Diversity in Small Firms Chapter 10 Maintaining Relationships with Your Employees and Their Representatives PART V Operating the Business Chapter 11 Locating and Laying Out Operating Facilities Chapter 12 Purchasing, Inventory, and Quality Control PART VI Financial Planning and Control Chapter 13 Planning for Profit Chapter 14 Budgeting and Controlling Operations and Taxes Chapter 15Using Computer Technology in Small Businesses PART VII Providing Present and Future Security for the Business Chapter 16Risk Management, Insurance, and Crime Prevention Chapter 17Business-Government Relations and Business Ethics Chapter 18Family-Owned Businesses: Planning for the Future Workbook for Developing a Successful Business Plan