Small Business Management: An Entrepreneur's Guidebook
5th Edition
Published on 16. July 2005
Book
Paperback/Softback
544 pages
978-0-07-124464-0 (ISBN)
Description
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experiences in the "real world" as an owner, manager or employee of one or more small businesses.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
Illustrations
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 22 mm
Weight
944 gr
ISBN-13
978-0-07-124464-0 (9780071244640)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Mary Jane Byrd (DBA, IPMA-SCP) is professor of accounting and management at the University of Mobile, where she has been teaching for 32 years. She and her husband operate a small business that they founded in 1974. Dr. Byrd is certified by the International Public Management Association and participates with the Academy of Management, United States Association for Small Business and Entrepreneurship. She also serves on the editorial board for the International Journal of Public Administration and the boards of various local organizations. She has presented refereed papers both in the United Sates and England, and has coauthored eight business textbooks. Various awards include: Teacher of the Year, several Outstanding Service Awards for local organizations, University of Mobile Research Award, and Who's Who. Her hobbies include water sports, reading, travel, and writing. She is married to Gerald Byrd, and they have three daughters: Kari, Julli, and Cori.
Content
PART I The Dynamic Role Of Small BusinessChapter 1 The Growing Importance of Small Business Chapter 2 Challenging Opportunities in Small Business Chapter 3 Forms of Ownership of Small Business PART II How To Plan And Organize A BusinessChapter 4 Becoming the Owner of a Small Business Chapter 5 Planning, Organizing and Managing a Small Business Chapter 6 How to Obtain the Right Financing for Your BusinessPART III How To Market Goods and ServicesChapter 7 Developing Marketing Strategies Chapter 8 Promoting and Distributing PART IV How To Organize and Manage the BusinessChapter 9 How to Obtain and Manage Human Resources and Diversity in Small CompaniesChapter 10 Maintaining Good Relationships with Your Employees and Their Representatives PART V How To Operate The BusinessChapter 11 Obtaining and Laying Out Operating Facilities Chapter 12 Purchasing, Inventory, and Quality Control PART VI Basic Financial Planning and ControlChapter 13 Profit Planning Chapter 14 Budgeting and Controlling Operations and Taxes Chapter 15 Using Computer Technology in Small Businesses PART VII Providing Security For The BusinessChapter 16 Risk Management, Insurance, and Crime Prevention Chapter 17 Maintaining Good Government Relations and Business Ethics Chapter 18 Planning for the Future of Family-Owned Businesses