Managing Marketing Performance 2007/08
07/08 Edition
4th Edition
Published on 11. July 2007
Book
Paperback/Softback
416 pages
978-0-7506-8431-6 (ISBN)
Description
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Managing Marketing Performance module by the Senior Examiner. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
More details
Series
Edition
4th Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 216 mm
Width: 280 mm
ISBN-13
978-0-7506-8431-6 (9780750684316)
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Schweitzer Classification
Content
Creating the organizational context for effective implementation of strategy-teams; Organizational culture; planning and implementing change; Strateguic marketing manager's role; Implementing business strategy through marketing activities; Quality and project management; Innovation and managing external resources; Measurement, evaluation and control.