
Now Media
The Evolution of Electronic Communication
Routledge (Publisher)
4th Edition
Published on 29. April 2021
Book
Hardback
436 pages
978-0-367-89675-1 (ISBN)
Article exhausted; check for reprint
Description
Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.
Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into 'now' digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for 'now' television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a 'now' way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits.
This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.
The new 'now' edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.
Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into 'now' digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for 'now' television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a 'now' way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits.
This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.
The new 'now' edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.
More details
Edition
4th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
15 s/w Zeichnungen, 218 s/w Abbildungen, 203 s/w Photographien bzw. Rasterbilder
15 Line drawings, black and white; 203 Halftones, black and white; 218 Illustrations, black and white
Dimensions
Height: 280 mm
Width: 210 mm
Weight
990 gr
ISBN-13
978-0-367-89675-1 (9780367896751)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
05/2025
5th Edition
Routledge
€193.50
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Additional editions

Book
04/2021
4th Edition
Routledge
€83.00
Article exhausted; check for reprint
Previous edition

Book
12/2016
3rd Edition
Routledge
€193.50
Withdrawn from sale
Persons
Norman J. Medoff, Ph.D., is a professor in the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and overseen the productions of many students. Dr. Medoff has authored articles in scholarly journals as well as trade and consumer magazines. He has also written textbooks on the Internet and mass media, television production, and electronic media. He is a past president of the Broadcast Education Association. Currently he is co-director of the Advanced Media Laboratory where students create virtual reality and augmented reality projects and compete on the NAU Esports team.
Barbara K. Kaye (Ph.D., Florida State University) is a professor in the School of Journalism & Electronic Media at the University of Tennessee-Knoxville. Her research focuses on the influence of the Internet, blogs, social media, and other digital technologies on political viewpoints and how they have changed media use behavior and attitudes. She also studies the uses and effects of profanity on broadcast and cable television programs. She has co-authored five textbooks, published almost 80 journal articles and book chapters, and presented her research at 100 academic conferences. But closest to her heart is teaching abroad in Italy, Austria, and Taiwan.
Barbara K. Kaye (Ph.D., Florida State University) is a professor in the School of Journalism & Electronic Media at the University of Tennessee-Knoxville. Her research focuses on the influence of the Internet, blogs, social media, and other digital technologies on political viewpoints and how they have changed media use behavior and attitudes. She also studies the uses and effects of profanity on broadcast and cable television programs. She has co-authored five textbooks, published almost 80 journal articles and book chapters, and presented her research at 100 academic conferences. But closest to her heart is teaching abroad in Italy, Austria, and Taiwan.
Content
Preface
Acknowledgments
Chapter 1. Opting Into 'Now' Media
Chapter 2. From Marconi to Mobile Listening.
Chapter 3. Television: From Analog to Digital to 8K
Chapter 4. Radio and Television Programs and Programming
Chapter 5. Interconnected by the Internet
Chapter 6. Social Media: Private Conversations in Public Places
Chapter 7 Digital Devices: Up Close, Personal, and Customizable
Chapter 8. XR: Inside of Media, Inside the Mind
Chapter 9. Advertising: From Clay Tablets to Digital Tablets
Chapter 10. Audience Measurement: Who's Listening, Who's Watching, Who's Surfing?
Chapter 11. The Business of Entertainment and Media Ownership
Chapter 12. Working Behind the Scenes in Media
Chapter 13. Feature Films: 'The Movies'
Chapter 14. Personal and Social Influence of Media
Index
Acknowledgments
Chapter 1. Opting Into 'Now' Media
Chapter 2. From Marconi to Mobile Listening.
Chapter 3. Television: From Analog to Digital to 8K
Chapter 4. Radio and Television Programs and Programming
Chapter 5. Interconnected by the Internet
Chapter 6. Social Media: Private Conversations in Public Places
Chapter 7 Digital Devices: Up Close, Personal, and Customizable
Chapter 8. XR: Inside of Media, Inside the Mind
Chapter 9. Advertising: From Clay Tablets to Digital Tablets
Chapter 10. Audience Measurement: Who's Listening, Who's Watching, Who's Surfing?
Chapter 11. The Business of Entertainment and Media Ownership
Chapter 12. Working Behind the Scenes in Media
Chapter 13. Feature Films: 'The Movies'
Chapter 14. Personal and Social Influence of Media
Index