Electronic Media
Then, Now, and Later
2nd Edition
Published on 18. September 2015
Book
Hardback
12 pages
978-1-138-12839-2 (ISBN)
Description
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later? approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media.
FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry.
Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry.
Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Reviews / Votes
"I believe the strongest aspect of this [text] is its clarity. It is very easy to read, treats major points, and repeats concepts from chapter to chapter as appropriate. I believe that it would be very easy for students to follow and take notes from."--Justin P. West, Holyoke Community College"The focus of this text is very good for a basic electronic media-type course. I particularly like the then, now, and future approach. It covers the basic concepts of such a class in a clear [and] organized way."--William J. Adams, Kansas State University
"The authors use appropriate language for an introductory survey class text. They provide simple, useful explanations and examples to enhance the understanding of some complex issues. Students will be able to easily read the text."--Douglas L. Sudoff, Northwest Missouri State University
"The writing style is very accessible to students. Even though I already knew the content, I found it interesting. Students will like reading this text."--John Chapin, Penn State University
"I liked the dispersal of the new technology information in each chapter as opposed to adding a new chapter with updated material in it. This material is more properly placed with its relevant topic that in a separate chapter."--Stewart Blakley, Brenau University
"The chapter on Audience Measurement and Sales has the best history of the ratings systems in any survey media book I have read in a teaching/professional career that dates back to 1954..."--Bennett Strange, Louisiana College
More details
Edition
2nd New edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Students in communications and broadcasting courses
Edition type
New edition
Illustrations
75 s/w Photographien bzw. Rasterbilder, 15 Farbfotos bzw. farbige Rasterbilder, 20 s/w Zeichnungen, 25 s/w Tabellen
20 Line drawings, black and white; 15 Halftones, color; 75 Halftones, black and white; 25 Tables, black and white
Dimensions
Height: 276 mm
Width: 216 mm
Weight
998 gr
ISBN-13
978-1-138-12839-2 (9781138128392)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
09/2010
2nd Edition
Focal Press
€44.63
Article exhausted; check for reprint
Persons
Dr. Medoff is Director of the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and has overseen the productions of many students. Dr. Medoff has authored articles in scholarly journals as well as trade and consumer magazines. He has also written textbooks on the Internet and mass media, television production, and electronic media. In addition, he has served as president of the Broadcast Education Association and has recently been the recipient of a Fulbright Specialist Grant.
Content
Chapter 1 Tuning In to Electronic Media
Chapter 2 Radio
Chapter 3 Television
Chapter 4 Cable, Satellite, and Other Delivery Systems
Chapter 5 The Internet
Chapter 6 Programming
Chapter 7 Advertising
Chapter 8 Audience Measurement
Chapter 9 Business and Ownership
Chapter 10 Operating, Producing, and Distribution
Chapter 11 The Feature Film and Video Game Industries
Chapter 12 Regulation, Legal Issues, and Ethics
Chapter 13 Media Effects
Chapter 14 Personal/Social Media - The Future
Chapter 2 Radio
Chapter 3 Television
Chapter 4 Cable, Satellite, and Other Delivery Systems
Chapter 5 The Internet
Chapter 6 Programming
Chapter 7 Advertising
Chapter 8 Audience Measurement
Chapter 9 Business and Ownership
Chapter 10 Operating, Producing, and Distribution
Chapter 11 The Feature Film and Video Game Industries
Chapter 12 Regulation, Legal Issues, and Ethics
Chapter 13 Media Effects
Chapter 14 Personal/Social Media - The Future