Cold War Rhetoric
Strategy, Metaphor, and Ideology
Will be published approx. on 30. November 1997
Book
Paperback/Softback
249 pages
978-0-87013-442-5 (ISBN)
Description
Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism-strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.
More details
Series
Edition
Revised edition
Language
English
Place of publication
East Lansing, MI
United States
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 230 mm
Width: 153 mm
Thickness: 14 mm
Weight
345 gr
ISBN-13
978-0-87013-442-5 (9780870134425)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
11/1997
1st Edition
Michigan State University Press
€42.49
Available for download
Persons
Martin J. Medhurst is the award-winning Distinguished Professor of Rhetoric and Communication at Baylor Robert L. Ivie is Professor and Chair of the Department of Speech Communication at Indiana University. Robert L. Scott is Professor of Speech Communication at the University of Minnesota. Philip Wander is Professor of Communication Studies at San Jose State University.
Content
ContentsAcknowledgmentsIntroductionMedhurstMartin J.1.Cold War and Rhetoric: Conceptually and CriticallyScottRobert L.Part I:Strategy2.Rhetoric and Cold War: A Strategic ApproachMedhurstMartin J.3.Eisenhower's "Atoms for Peace" Speech: A Case Study in the Strategic Use of LanguageMedhurstMartin J.4.Rhetorical Portraiture: John F. Kennedy's March 2, 1962, Speech on the Resumption of Atmospheric TestsMedhurstMartin J.Part II:Metaphor5.Cold War Motives and the Rhetorical Metaphor: A Framework of CriticismIvieRobert L.6.Diffusing Cold War Demagoguery: Murrow versus McCarthy on "See It Now"IvieRobert L.7.Metaphor and the Rhetorical Invention of Cold War "Idealists"IvieRobert L.Part III:Ideology8.Critical and Classical Theory: An Introduction to Ideology CriticismWanderPhilip9.The Rhetoric of American Foreign PolicyWanderPhilip10.Political Rhetoric and the Un-American TraditionWanderPhilipPart IV:Conclusion11.The Prospects of Cold War CriticismIvieRobert L.Selected BibliographyIndexAbout the Authors