Nice is Not a Biscuit
How to Build a World-Class Business by Doing the Right Thing
Published on 17. February 2022
Book
Hardback
224 pages
978-0-7156-5426-2 (ISBN)
Description
100 lessons from one of Britain's most successful businessmen
You must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that 'nice guys finish last'?
In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include:
How to be a boss and a human being at the same time
Why trust in your brand is so precious
How to gain a share of both heads and hearts
Nice is not patting people on the head. It's every person respecting every other person. Do that and you create a great business. It's a credo for life.
You must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that 'nice guys finish last'?
In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include:
How to be a boss and a human being at the same time
Why trust in your brand is so precious
How to gain a share of both heads and hearts
Nice is not patting people on the head. It's every person respecting every other person. Do that and you create a great business. It's a credo for life.
Reviews / Votes
'Wise words' Financial Times 'The best and wisest book on advertising I've ever read' Bernard Barnett, former editor of CampaignMore details
Language
English
Place of publication
United Kingdom
Publishing group
Duckworth Books
Dimensions
Height: 178 mm
Width: 111 mm
ISBN-13
978-0-7156-5426-2 (9780715654262)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Peter Mead is currently Vice Chairman of Omnicom Group Inc, the biggest advertising agency in the world with a value of $13 billion. He left school at 16 and went to work in the despatch department of a large advertising agency, from where he rose quickly. In 1977, he co-founded Abbott Mead Vickers (amvbbdo.com) with David Abbott and Adrian Vickers, which became, and remains, the most successful British advertising agency ever. In 2013 he received a CBE for services to the creative industries.