What Were They Thinking?
Marketing Lessons I've Learned from Over 80000 New Products
Published on 17. February 1998
Book
Hardback
256 pages
978-0-8129-2950-8 (ISBN)
More details
Language
English
Place of publication
New York
United States
Product notice
Paperback (UK-trade)
Illustrations
26 b&w photographs
Dimensions
Height: 220 mm
Width: 150 mm
Weight
415 gr
ISBN-13
978-0-8129-2950-8 (9780812929508)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
04/2011
1st Edition
Currency
€16.99
Available for download