
Win With Strategy
Max Mckeown(Author)
Penguin Business (Publisher)
Book
Paperback/Softback
112 pages
978-0-241-43461-1 (ISBN)
Description
Strategy is the power to shape the future. It is our ability to understand the game that is being played and then how to play it. We are all strategic. Yet, some are more strategic than others and some are more successful with their strategies.
In Win With Strategy, the Penguin Business Expert guide, Dr. Max McKeown reveals his practical guidance on how to create a winning strategy. He explores the strategies that have been used throughout history to beat the odds, break cycles of embedded behaviour, find the right levers to pull, angles to play, loopholes to exploit and reinvent the rules of the game. McKeown's experience, from more than fifteen years working as an industry-leading behavioural strategic coach, will help you learn from these models to develop your own strategic superpowers.
In Win With Strategy, the Penguin Business Expert guide, Dr. Max McKeown reveals his practical guidance on how to create a winning strategy. He explores the strategies that have been used throughout history to beat the odds, break cycles of embedded behaviour, find the right levers to pull, angles to play, loopholes to exploit and reinvent the rules of the game. McKeown's experience, from more than fifteen years working as an industry-leading behavioural strategic coach, will help you learn from these models to develop your own strategic superpowers.
More details
Series
Language
English
Place of publication
United Kingdom
Publishing group
Penguin Books Ltd
Target group
Professional and scholarly
College/higher education
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 129 mm
ISBN-13
978-0-241-43461-1 (9780241434611)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Dr. Max Mckeown is a world-leading behavioural strategic coach. He is the author of The Strategy Book, which was the winner of the Commuter Read at the Chartered Management Institute Book of the Year 2013 and Amazon's Best Business Books of 2012. He is also the author of The Innovation Book, Adaptability: The Art of Winning in an Age of Uncertainty and four other books. He works with a range of global clients including Toyota, Microsoft and Virgin and is a popular keynote speaker at conferences worldwide.