The Strategy Book
How to think and act strategically to deliver outstanding results
2nd Edition
Published on 19. November 2015
Book
Paperback/Softback
272 pages
978-1-292-08440-4 (ISBN)
Description
Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.
It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use - you'll find yourself referring back to them again and again.
It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use - you'll find yourself referring back to them again and again.
More details
Other editions
New editions
Max Mckeown
The Strategy Book (Old Edition - New Edition Available)
How to think and act strategically to deliver outstanding results
Book
12/2019
3rd Edition
FT Publishing International
€38.56
Shipment within 10-20 days
Previous edition
Max Mckeown
The Strategy Book
Book
12/2011
Financial Times Prentice Hall
€18.56
Article exhausted; check for reprint
Person
Max Mckeown is an author, consultant & popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD & MBA with a speciality in strategy and strategic change. His clients include: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and Topshop.
Content
About the Author
Acknowledgements
First Words
Introduction
What Is Strategy?
Part One - Your Strategic Self
Shaping the Future
Thinking Before You Plan
Becoming a Strategic Thinker
Selling Your Strategy
Part Two - Thinking like a Strategist
Reacting Is As Important As Planning
Taking Risks (Jump Your Uncertainty Gaps)
Looking Over Your Shoulder
Knowing Where Grass (Really) Is Greener
Part Three - Creating Your Strategy
Seeing the Big Picture?
Finding Position, Intention & Direction
Looking For Advantages
Making Strategic Decisions & Choices
Adapting To Your Competitive Environment
Part Four - Winning with Strategy
Winning Strategy Games
Creating New Markets
Getting Ahead of Your Strategic Group
Growing Your Business (Again and Again)
Going Global Without Going Broke
Knowing What You Can Do Best
Part Five - Making Your Strategy Work
Managing Your Strategy Process
Meetings for Strategic Minds
Managing Change, Making Strategy Work
Understanding What Can Go Wrong
Saving Your Company from Failure
Part Six - The Strategy Book Tool Kit
The Basic (Powerful) Strategy Questions
SWOT Analysis
Porter's 5 Forces of Competition
Porter's Generic Strategies
Burgelman's Strategy Dynamics Model
Porter's Value Chain & Value System
Core Competencies & Resource Based View
Nonaka & Takeuchi's Knowledge Spiral
Peters, Athos & Waterman's 7-S 7-S Framework
Scenario Planning
Ansoff's Growth Grid
BCG's Product Portfolio Matrix
Kim & Mauborgne's Four Actions
Greiners Growth (& Crisis) Mode
De Wit and Meyer's Strategy Tensions
Cummings & Wilson: Orientation & Animation
Lewin's Force Field Analysis
Kotter's Eight Phases of Change
Kaplan & Norton's Balanced Scorecard
Hrebiniak's Model of Strategy Execution
Hammer & Champy's Business Process Redesign
Michaud & Thoenig's Strategic Orientation
Burgelman & Grove's Strategy Bet Model
Argyris's Double & Single Loop Learning
Mintzberg's Deliberate & Emergent
Johnson's White Space Model
Prahalad & Hart's Bottom of the Pyramid
Stacey's Strategy from Complexity
Hart's Sustainability Value Framework
House of Strategy
Innovation + Strategy = Adaptability
Final Words
Further Reading
Index
Acknowledgements
First Words
Introduction
What Is Strategy?
Part One - Your Strategic Self
Shaping the Future
Thinking Before You Plan
Becoming a Strategic Thinker
Selling Your Strategy
Part Two - Thinking like a Strategist
Reacting Is As Important As Planning
Taking Risks (Jump Your Uncertainty Gaps)
Looking Over Your Shoulder
Knowing Where Grass (Really) Is Greener
Part Three - Creating Your Strategy
Seeing the Big Picture?
Finding Position, Intention & Direction
Looking For Advantages
Making Strategic Decisions & Choices
Adapting To Your Competitive Environment
Part Four - Winning with Strategy
Winning Strategy Games
Creating New Markets
Getting Ahead of Your Strategic Group
Growing Your Business (Again and Again)
Going Global Without Going Broke
Knowing What You Can Do Best
Part Five - Making Your Strategy Work
Managing Your Strategy Process
Meetings for Strategic Minds
Managing Change, Making Strategy Work
Understanding What Can Go Wrong
Saving Your Company from Failure
Part Six - The Strategy Book Tool Kit
The Basic (Powerful) Strategy Questions
SWOT Analysis
Porter's 5 Forces of Competition
Porter's Generic Strategies
Burgelman's Strategy Dynamics Model
Porter's Value Chain & Value System
Core Competencies & Resource Based View
Nonaka & Takeuchi's Knowledge Spiral
Peters, Athos & Waterman's 7-S 7-S Framework
Scenario Planning
Ansoff's Growth Grid
BCG's Product Portfolio Matrix
Kim & Mauborgne's Four Actions
Greiners Growth (& Crisis) Mode
De Wit and Meyer's Strategy Tensions
Cummings & Wilson: Orientation & Animation
Lewin's Force Field Analysis
Kotter's Eight Phases of Change
Kaplan & Norton's Balanced Scorecard
Hrebiniak's Model of Strategy Execution
Hammer & Champy's Business Process Redesign
Michaud & Thoenig's Strategic Orientation
Burgelman & Grove's Strategy Bet Model
Argyris's Double & Single Loop Learning
Mintzberg's Deliberate & Emergent
Johnson's White Space Model
Prahalad & Hart's Bottom of the Pyramid
Stacey's Strategy from Complexity
Hart's Sustainability Value Framework
House of Strategy
Innovation + Strategy = Adaptability
Final Words
Further Reading
Index