A Practical Guide to Focus Groups
Research and Evaluation Guides
Published on 23. November 2020
Book
Paperback/Softback
76 pages
978-1-716-40929-5 (ISBN)
Description
The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors.
More details
Language
English
Place of publication
Morrisville
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 4 mm
Weight
112 gr
ISBN-13
978-1-716-40929-5 (9781716409295)
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Schweitzer Classification