By the Numbers
Using Facts and Figures to Get Your Projects, Plans and Ideas Approved
Published on 19. May 2000
Book
Paperback/Softback
304 pages
978-0-8144-0499-7 (ISBN)
Description
This is a guide on how to research, select and use numbers to sell a new product idea or a new venture. It also details how to build alliances with key players, build a broad base support, and design a presentation to appeal to a specific audience.
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 229 mm
Width: 152 mm
Weight
587 gr
ISBN-13
978-0-8144-0499-7 (9780814404997)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Ideas and idea people; educate yourself; building a business case; gaining allies; assessing your audience; designing your presentation; preparing to present; presenting your information.