A Practical Guide to Persuasion
Influence others and lead change
Published on 4. April 2019
Book
Paperback/Softback
224 pages
978-1-78578-471-2 (ISBN)
Description
Make other people say
'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to
your proposals.
A Practical Guide to
Persuasion uses psychology,
expert advice and practical techniques to teach you how to influence the people
around you in an ethical way.
Learn how to increase your presence, by knowing when to talk and when to
listen; develop a strategy of success, by preparing, planning and crafting
opportunities and make change happen by understanding what drives your
audience.
'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to
your proposals.
A Practical Guide to
Persuasion uses psychology,
expert advice and practical techniques to teach you how to influence the people
around you in an ethical way.
Learn how to increase your presence, by knowing when to talk and when to
listen; develop a strategy of success, by preparing, planning and crafting
opportunities and make change happen by understanding what drives your
audience.
More details
Series
Language
English
Place of publication
Duxford
United Kingdom
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 168 mm
Width: 119 mm
Thickness: 18 mm
Weight
136 gr
ISBN-13
978-1-78578-471-2 (9781785784712)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Anthony McLean is the former Managing Director of Social Influence Consulting Group and principal Persuasion Strategist. He was also Associate Fellow at the Australian Institute of Management and member of the Australian Institute of Training and Development.