Introducing Persuasion
A Practical Guide
Published on 2. October 2014
Book
Paperback/Softback
224 pages
978-1-84831-722-2 (ISBN)
Description
Introducing Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way.
INCREASE YOUR PRESENCE by knowing when to talk and when to listen
DEVELOP A STRATEGY FOR SUCCESS by preparing, planning and crafting opportunities
SAVE TIME AND EFFORT by presenting the right content in the right context
MAKE CHANGE HAPPEN by understanding what drives your audience
INCREASE YOUR PRESENCE by knowing when to talk and when to listen
DEVELOP A STRATEGY FOR SUCCESS by preparing, planning and crafting opportunities
SAVE TIME AND EFFORT by presenting the right content in the right context
MAKE CHANGE HAPPEN by understanding what drives your audience
More details
Series
Language
English
Place of publication
Duxford
United Kingdom
Dimensions
Height: 168 mm
Width: 118 mm
Thickness: 13 mm
Weight
131 gr
ISBN-13
978-1-84831-722-2 (9781848317222)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
10/2014
Icon Books
€4.99
Available for download
Person
Anthony McLean is the Managing Director of Social Influence Consulting Group and principal Persuasion Strategist. He is also Associate Fellow at the Australian Institute of Management and member of the Australian Institute of Training and Development. He is Australia's only Cialdini Method Certified Trainer and he speaks, consults and trains in ethical influence. Anthony provides the tools and strategies to influence the behaviour of others.
Anthony McLean is the Managing Director of the Social Influence Consulting Group, and a social influence expert.
Anthony McLean is the Managing Director of the Social Influence Consulting Group, and a social influence expert.