Planning, Implementing, & Evaluating Health Promotion Programs
A Primer
7th Edition
Published on 1. February 2016
Book
Paperback/Softback
496 pages
978-0-13-421992-9 (ISBN)
Description
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field.
KEY TOPICS: Health Education, Health Promotion, Health Education Specialists, and Program Planning; Starting the Planning Process; Program Planning Models in Health Promotion; Assessing Needs; Measurement, Measures, Measurement Instruments, and Sampling; Mission Statement, Goals, and Objectives; Theories and Models Commonly Used for Health Promotion Interventions; Interventions; Community Organizing and Community Building; Identification and Allocation of Resources; Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population; Implementation: Strategies and Associated Concerns; Evaluation: An Overview; Evaluation Approaches and Designs; Data Analysis and Reporting
MARKET: Intended for those interested in learning the basics of health education and promotion.
KEY TOPICS: Health Education, Health Promotion, Health Education Specialists, and Program Planning; Starting the Planning Process; Program Planning Models in Health Promotion; Assessing Needs; Measurement, Measures, Measurement Instruments, and Sampling; Mission Statement, Goals, and Objectives; Theories and Models Commonly Used for Health Promotion Interventions; Interventions; Community Organizing and Community Building; Identification and Allocation of Resources; Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population; Implementation: Strategies and Associated Concerns; Evaluation: An Overview; Evaluation Approaches and Designs; Data Analysis and Reporting
MARKET: Intended for those interested in learning the basics of health education and promotion.
More details
Other editions
Previous edition
James F. McKenzie | Brad L. Neiger | Rosemary Thackeray
Planning, Implementing, & Evaluating Health Promotion Programs
A Primer: United States Edition
Book
05/2012
6th Edition
Pearson
€123.79
Article exhausted; check for reprint
Persons
Jim McKenzie was the first to publish a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is a Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.
Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.
Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise, as well as the measurement chapter.
Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.
Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise, as well as the measurement chapter.
Content
Health Education, Health Promotion, Health Education Specialists, and Program Planning
Starting the Planning Process
Program Planning Models in Health Promotion
Assessing Needs
Measurement, Measures, Measurement Instruments, and Sampling
Mission Statement, Goals, and Objectives
Theories and Models Commonly Used for Health Promotion Interventions
Interventions
Community Organizing and Community Building
Identification and Allocation of Resources
Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population
Implementation: Strategies and Associated Concerns
Evaluation: An Overview
Evaluation Approaches and Designs
Data Analysis and Reporting
Starting the Planning Process
Program Planning Models in Health Promotion
Assessing Needs
Measurement, Measures, Measurement Instruments, and Sampling
Mission Statement, Goals, and Objectives
Theories and Models Commonly Used for Health Promotion Interventions
Interventions
Community Organizing and Community Building
Identification and Allocation of Resources
Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population
Implementation: Strategies and Associated Concerns
Evaluation: An Overview
Evaluation Approaches and Designs
Data Analysis and Reporting