Planning, Implementing, and Evaluating Health Promotion Programs

Preface.


1. Health Education, Health Promotion, Health Educators, and Program Planning.
I. PLANNING A HEALTH PROMOTION PROGRAM.

2. Models for Program Planning in Health Promotion.
3. Starting the Planning Process.
4. Assessing Needs.
5. Measurement, Measures, Data Collection, and Sampling.
6. Mission Statement, Goals, and Objectives.
7. Theories and Models Commonly Used for Health Promotion Interventions.
8. Interventions.
II. IMPLEMENTING A HEALTH PROMOTION PROGRAM.

9. Community Organizing and Community Building.
10. Identification and Allocation of Resources.
11. Marketing: Making Sure Programs Respond.
12. Implementation: Strategies and Associated Concerns.
III. EVALUATING A HEALTH PROMOTION PROGRAM.

13.Evaluation: An Overview.
14. Evaluation Approaches, Framework, and Designs.
15.Data Analysis and Reporting.
Appendices.
Appendix A: Examples of a News Release and Copy for a Newspaper Column.
Appendix B: Examples of PSAs for Radio and Television.
Appendix C: Examples of Smoking Policies.
Appendix D: Health Behavior Contract.
Appendix E: Examples of an Informed Consent Form for a Cholesterol Screening Program.
Appendix F: Sample Medical Clearance Form.
Appendix G: Code of Ethics for the Health Education Profession.
Appendix H: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs.
References.
Name Index.
Subject Index.