Planning, Implementing, and Evaluating Health Promotion Programs
A Primer: United States Edition
5th Edition
Published on 10. April 2008
Book
Paperback/Softback
480 pages
978-0-321-49511-2 (ISBN)
Description
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.
"I too just took the CHES exam in April and passed...What I found to be most helpful was reading over "Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.)" by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good "refresher" on not only the terminology, but also core concepts."
-Joseph D. Visker, MS,CHES, Department of Health Education & Recreation Southern Illinois University, Carbondale
"I too just took the CHES exam in April and passed...What I found to be most helpful was reading over "Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.)" by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good "refresher" on not only the terminology, but also core concepts."
-Joseph D. Visker, MS,CHES, Department of Health Education & Recreation Southern Illinois University, Carbondale
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 191 mm
Width: 234 mm
Thickness: 28 mm
Weight
826 gr
ISBN-13
978-0-321-49511-2 (9780321495112)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
James F. McKenzie | Brad L. Neiger | Rosemary Thackeray
Planning, Implementing, & Evaluating Health Promotion Programs
A Primer: United States Edition
Book
05/2012
6th Edition
Pearson
€123.79
Article exhausted; check for reprint
Persons
Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.
Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.
Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.
Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.
Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.
Content
Preface
1. Health Education, Health Promotion, Health Educators, and Program Planning
Part One: Planning a Health Promotion Program
2. Models for Program Planning in Health Promotion
3. Starting the Planning Process
4. Assessing Needs
5. Measurement, Measures, Measurement Instruments and Sampling
6. Mission Statement, Goals, and Objectives
7. Theories and Models Commonly Used for Health Promotion Interventions
8. Interventions
9. Community Organizing and Community Building
Part Two: Implementing a Health Promotion Program
10. Identification and Allocation of Resources
11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers
12. Implementation: Strategies and Associated Concerns
Part Three: Evaluating a Health Promotion Program
13. Evaluation: An Overview
14. Evaluation Approaches and Designs
15. Data Analysis and Reporting
Appendix A: Code of Ethics for the Health Education Profession
Appendix B: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs
Glossary
References
Name Index
Subject Index
1. Health Education, Health Promotion, Health Educators, and Program Planning
Part One: Planning a Health Promotion Program
2. Models for Program Planning in Health Promotion
3. Starting the Planning Process
4. Assessing Needs
5. Measurement, Measures, Measurement Instruments and Sampling
6. Mission Statement, Goals, and Objectives
7. Theories and Models Commonly Used for Health Promotion Interventions
8. Interventions
9. Community Organizing and Community Building
Part Two: Implementing a Health Promotion Program
10. Identification and Allocation of Resources
11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers
12. Implementation: Strategies and Associated Concerns
Part Three: Evaluating a Health Promotion Program
13. Evaluation: An Overview
14. Evaluation Approaches and Designs
15. Data Analysis and Reporting
Appendix A: Code of Ethics for the Health Education Profession
Appendix B: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs
Glossary
References
Name Index
Subject Index