
Textual Analysis
A Beginner's Guide
Alan McKee(Author)
SAGE Publications Inc (Publisher)
1st Edition
Published on 5. March 2003
Book
Paperback/Softback
160 pages
978-0-7619-4993-0 (ISBN)
Description
`Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University
`McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology
This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent.
Textual Analysis guides students away from finding the `correct' interpretation of a text and explains why we can't simply ask audiences about the interpretations they make of texts.
Textual Analysis:
- points to the importance of context, genre and modality
- uses excellent examples drawn from popular culture
- provides students with a solid grounding on many of the important concepts underlying media and cultural studies
Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media, cultural and communication studies.
`McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology
This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent.
Textual Analysis guides students away from finding the `correct' interpretation of a text and explains why we can't simply ask audiences about the interpretations they make of texts.
Textual Analysis:
- points to the importance of context, genre and modality
- uses excellent examples drawn from popular culture
- provides students with a solid grounding on many of the important concepts underlying media and cultural studies
Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media, cultural and communication studies.
Reviews / Votes
'McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology`Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University
More details
Edition
First Edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 9 mm
Weight
248 gr
ISBN-13
978-0-7619-4993-0 (9780761949930)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Book
03/2003
1st Edition
SAGE Publications Inc
€190.90
Shipment within 15-20 days

E-Book
03/2003
1st Edition
SAGE Publications Ltd
€74.99
Available for download

E-Book
03/2003
1st Edition
SAGE Publications Ltd
€88.49
Available for download
Person
Alan McKee writes television reviews for Brother/Sister magazine and ABC Radio in West Australia, for whom he also produced the series 'Great Moments in Australian Television'. He is the author of Great Moments in Australian Television: A Genealogy, Oxford University Press, 2000
Content
What Is Textual Analysis?
Does It Really Matter How People Make Sense of the World?
What's Interpretation Got to Do With It?
How Do I Know What's a Likely Interpretation?
Can't We Make It a Bit More Scientific?
Is That It?
Does It Really Matter How People Make Sense of the World?
What's Interpretation Got to Do With It?
How Do I Know What's a Likely Interpretation?
Can't We Make It a Bit More Scientific?
Is That It?