
Pure Excess
Capitalism and the Commodity
Todd McGowan(Author)
Columbia University Press
Published on 31. December 2024
Book
Paperback/Softback
288 pages
978-0-231-21759-0 (ISBN)
Description
Todd McGowan forges a new theory of capitalism as a system based on the production of more than what we need: pure excess. He argues that the promise of more-more wealth, more enjoyment, more opportunity, without requiring any sacrifice-is the essence of capitalism. Previous socioeconomic systems set up some form of the social good as their focus. Capitalism, however, represents a revolutionary turn away from the good and the useful toward excessive growth, which now threatens the habitability of the planet.
Drawing on psychoanalytic theory, McGowan shows how the production of commodities explains the role of excess in the workings of capitalism. Capitalism and the commodity ensnare us with the image of the constant fulfillment of our desires-the seductive but unattainable promise of satisfying a longing that has no end. To challenge this system, McGowan turns to art, arguing that it can expose the psychological mechanisms that perpetuate capitalist society and reveal the need for limits. Featuring lively writing and engaging examples from film, literature, and popular culture, Pure Excess uncovers the hidden logic of capitalism-and helps us envision a noncapitalist life in a noncapitalist society.
Drawing on psychoanalytic theory, McGowan shows how the production of commodities explains the role of excess in the workings of capitalism. Capitalism and the commodity ensnare us with the image of the constant fulfillment of our desires-the seductive but unattainable promise of satisfying a longing that has no end. To challenge this system, McGowan turns to art, arguing that it can expose the psychological mechanisms that perpetuate capitalist society and reveal the need for limits. Featuring lively writing and engaging examples from film, literature, and popular culture, Pure Excess uncovers the hidden logic of capitalism-and helps us envision a noncapitalist life in a noncapitalist society.
Reviews / Votes
Written from a psychoanalytic, largely Lacanian, perspective, [Pure Excess] provides an insightful account of how and why most individuals in the West live the way they do as they reproduce unawares the condition of their existence, which is not of their own making. Recommended. * Choice * For years McGowan has worked to understand the core mechanism of the libidinal economy that sustains capitalism. With Pure Excess, we finally have the definitive formulation. He condenses deep paradoxes: capitalism produces pure excess even when most people cannot satisfy their basic needs. This book is obligatory reading for everyone who wants to understand the global crisis we are in. -- Slavoj Zizek In his latest groundbreaking work, Todd McGowan provides a thrilling examination of the nature of excess in capitalism. Much more than a critical analysis of capitalism, this book also reveals the anticapitalist potential of art and the aesthetic form. -- Alenka Zupancic, author of <i>What IS Sex?</i> This crystalline study perfects the psychoanalytic critique of contemporary omnicrisis. As Todd McGowan builds a new analysis of the place of aesthetic form in a culture of excess, he shows how art's constraints model an excess attained through rather than despite lack, and thus educate anticapitalist desire. -- Anna Kornbluh, author of <i>Immediacy, or The Style of Too Late Capitalism</i>More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 215 mm
Width: 140 mm
Thickness: 15 mm
Weight
372 gr
ISBN-13
978-0-231-21759-0 (9780231217590)
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Schweitzer Classification
Other editions
Additional editions

E-Book
01/2025
1st Edition
Columbia University Press
€25.49
Available for download
Person
Todd McGowan teaches theory and film at the University of Vermont. He is the author of Embracing Alienation, The Racist Fantasy, Emancipation After Hegel, Capitalism and Desire, and Only a Joke Can Save Us, among other books. He is also the cohost of the Why Theory podcast with Ryan Engley.
Content
Introduction: Excessively Yours
1. The Apotheosis of Uselessness
2. An Objective Excess
3. Two Forms of Fetishism
4. The Indebted Servant
5. The Reasonable Paranoiac
6. Portrait of the Artist as an Anticapitalist
Notes
Index
1. The Apotheosis of Uselessness
2. An Objective Excess
3. Two Forms of Fetishism
4. The Indebted Servant
5. The Reasonable Paranoiac
6. Portrait of the Artist as an Anticapitalist
Notes
Index