Advertising That Pulls Response
Published on 30. September 1990
Book
Paperback/Softback
384 pages
978-0-07-707320-6 (ISBN)
Description
Aims to provide the reader with an appraisal of the techniques and effectiveness of direct response advertising which has branched out in recent years from being mainly a mail order device to being much more reliant on coupons and telephone hotlines.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Illustrations
illustrations
ISBN-13
978-0-07-707320-6 (9780077073206)
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Schweitzer Classification