Essentials of Marketing
6th Edition
Published on 1. November 1993
Book
Hardback
590 pages
978-0-256-15344-6 (ISBN)
Description
This short text reflects the mainstream coverage found in McCarthy and Perreault's text "Basic Marketing". It is a leaner text with coverage written specifically for faster-paced courses requiring less detail.
More details
Edition
6th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Weight
1000 gr
ISBN-13
978-0-256-15344-6 (9780256153446)
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Schweitzer Classification