Essentials of Marketing
6th Edition
Published on 1. January 1994
Book
Hardback
576 pages
978-0-256-12746-1 (ISBN)
Description
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
More details
Edition
6th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 230 mm
ISBN-13
978-0-256-12746-1 (9780256127461)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
12/1996
McGraw-Hill Education (ISE Editions)
€32.18
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