Basic Marketing
F. McCarthy(Author)
McGraw-Hill Inc.,US (Publisher)
9th Edition
Published on 1. February 1987
Book
Hardback
978-0-256-06048-5 (ISBN)
More details
Edition
9th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
ISBN-13
978-0-256-06048-5 (9780256060485)
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Schweitzer Classification