The Customer Continuum
Strategic Key Account Development
Published in June 1998
Book
Paperback/Softback
108 pages
978-1-86076-096-9 (ISBN)
Description
This text examines how to determine which of your current or prospective accounts merit investment. It introduces a key account development and management mechanism which should help you to determine when an investment-intensive, relationship-based sales approach is appropriate.
This text examines how to determine which of your current or prospective accounts merit investment. It introduces a key account development and management mechanism which should help you to determine when an investment-intensive, relationship-based sales approach is appropriate.
This text examines how to determine which of your current or prospective accounts merit investment. It introduces a key account development and management mechanism which should help you to determine when an investment-intensive, relationship-based sales approach is appropriate.
More details
Series
Language
English
Place of publication
Cork
Ireland
Target group
Professional and scholarly
Dimensions
Height: 230 mm
ISBN-13
978-1-86076-096-9 (9781860760969)
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Schweitzer Classification