The Big Tomorrow

In a revealing book showing the startling connections between national politics and Hollywood movies, Lary May offers a bold, fresh interpretation of American culture from the New Deal through the Cold War. Many still believe that Depression-era films served merely as a distraction from "real problems". However, May shows that many of these movies were part of a cultural dialogue that reinvigorated a democratic spirit, creating an alternative vision of the nation. Audiences desired to find a new life in a mass culture outside established institutions. As a result, upstart movie makers made large profits with productions such as those of the Cherokee humorist Will Rogers, the populist director Frank Capra, the urban comic dramas featuring "The Thin Man", and musicals like "42nd Street". That inclusive vision of America was not simply confined to the screen. It spurred shifts in design from the lavish exotic movie theatre to the more democratic, streamlined style associated with civic renewal. Inside Hollywood, personnel formed unions that supported New Deal reforms.
May also argues that during World War II and the Cold War, conservatives and liberals reshaped the vibrant utopian flavour of Hollywood. Drawing on industry documents and Central Intelligence Agency reports, he shows how genres such as the "road stories" of Bing Crosby and Bob Hope, and the war and western productions of stars like John Wayne and Ronald Reagan undermined the egalitarianism of the thirties. They validated a new corporate order and a homogenous consumer ethos. In the final chapter, May discusses how liberal artists such as Billy Wilder and stars like Marilyn Monroe and James Dean challenged the new consensus, setting the stage for the counterculture of the sixties and the conservative reaction that followed.