Marketing
Published on 18. August 1989
Book
Hardback
288 pages
978-0-333-48789-1 (ISBN)
Description
A guide to marketing, aiming to provide the basic principles of how we purchase, the relation between profit and satisfaction, the European markets of 1992, marketing techniques, market differentiation, suppliers, promotion, and technology in selling.
More details
Series
Language
English
Place of publication
Basingstoke
United Kingdom
Target group
Professional and scholarly
Illustrations
61ill.
Dimensions
Height: 222 mm
Width: 148 mm
Weight
510 gr
ISBN-13
978-0-333-48789-1 (9780333487891)
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Schweitzer Classification
Content
Part 1 Behaviour and the environment - people, products and marketing: the way we buy; the way business buys; where marketing begins; pinpointing markets; the marketing mix; goods to people or people to goods; what we call promotion; the personal touch; how much shall we charge; what do we know; marketing strategy and business policy; most businesses deal in more than one product; what the future will bring; putting it all together; in different circumstances.