How to Stand Out: Learn the rules of compelling communication
20 thought-provoking lessons
Book
Hardback
160 pages
978-1-78131-969-7 (ISBN)
Description
Our society hinges on communication, on the sending and receiving of messages. But with modern technology, these messages are proliferating in number and complexity.
Understanding how these messages work, and how you can decode their hidden layers of meaning is key to success in the modern world. This is partly about how to make sense of the messages you receive but you can transmit as well as receive - learn how to present yourself in a way that builds the best opportunity for you.
Whether you are creating large-scale campaigns, starting your new business or brand, or planning your next pitch, in 20 highly effective lessons, Roger Mavity draws on his unique experience to provide the tools and techniques to truly stand out.
Understanding how these messages work, and how you can decode their hidden layers of meaning is key to success in the modern world. This is partly about how to make sense of the messages you receive but you can transmit as well as receive - learn how to present yourself in a way that builds the best opportunity for you.
Whether you are creating large-scale campaigns, starting your new business or brand, or planning your next pitch, in 20 highly effective lessons, Roger Mavity draws on his unique experience to provide the tools and techniques to truly stand out.
More details
Series
Language
English
Place of publication
United Kingdom
Publishing group
Quarto Publishing PLC
Dimensions
Height: 210 mm
Width: 150 mm
ISBN-13
978-1-78131-969-7 (9781781319697)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Roger Mavity founded his own advertising agency, before became Chief Executive of Granada Group's Leisure Division where he led the pitch for the takeover of the Forte Group. In 2002, he was made Chairman of Citigate, one of the UK's most respected financial PR companies. In 2006 he became Chief Executive of the Conran Group. He left the Conran Group in 2013 to concentrate on writing and photography. His work has been exhibited in London, Paris and Brussels. His first book, Life's a Pitch, became an international best seller, and his second, the Rule-Breakers Book of Business came out in 2013. His third, called How To Steal Fire, about debunking the myths about creativity, was published in March 2019 by Penguin. Rogermavity.com