Managerial Economics
7th Edition
Published on 1. August 2001
Book
Hardback
784 pages
978-0-07-239291-3 (ISBN)
Description
Maurice Thomas' "Managerial Economics" teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level rigor. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernized.
More details
Edition
7th Revised edition
Language
English
Other
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 228 mm
Width: 200 mm
Thickness: 34 mm
Weight
544 gr
ISBN-13
978-0-07-239291-3 (9780072392913)
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Schweitzer Classification
Other editions
New editions
Christopher Thomas | S. Charles Maurice
Managerial Economics
Book
03/2004
8th Edition
McGraw Hill Higher Education
€111.41
Article exhausted; check for reprint
Content
Part I Some Preliminaries 1. Managers, Profits, and Markets 2. Demand, Supply, and Market Equilibrium 3. Elasticity and Demand 4. Theory of Optimization 5. Basic Estimation Techniques Part II Demand Analysis 6. Theory of Consumer Behavior 7. Empirical Demand Analysis 8. Demand Forecasting Part III Production and Cost Analysis 9. Production and Cost in the Short Run 10. Production and Cost in the Long Run 11. Empirical Analysis of Production and Cost Part IV Profit-Maximization in Various Market Structures 12. Managerial Decisions in Competitive Markets 13. Managerial Decisions for Firms With Market Power 14. Strategic Decision Making in Oligopoly 15. Cooperation in Oligopoly Markets 16. Multiple Plants, Markets and Products Part VI Risk and Uncertainty 17. Decisions Under Risk and Uncertainty 18. Investment Decisions Appendix: Statistical Tables Answers to Technical Problems Index