Managerial Economics
Applied Microeconomics for Decision Making
7th Edition
Published in August 2001
Book
Paperback/Softback
978-0-07-112321-1 (ISBN)
Description
This book teaches students how to use microeconomic theory to analyse business decisions. In a clear and engaging writing style, the seventh edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigour. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernised.
More details
Edition
International student edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
index, tables
Dimensions
Height: 230 mm
Weight
1230 gr
ISBN-13
978-0-07-112321-1 (9780071123211)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
S. Charles Maurice | Charles W. Smithson | Christopher Thomas
Managerial Economics
Applied Microeconomics for Decision Making
Book
02/1999
McGraw-Hill Education (ISE Editions)
€43.32
Article exhausted; check for reprint
Persons
Content
Part 1. Some Preliminaries. 1. Managers, Profits and Markets. 2. Demand, Supply and Market Equilibrium. 3. Elasticity and Demand. 4. Theory of Optimization. 5. Basic Estimation Techniques. Part 2. Demand Analysis. 6. Consumer Behavior. 7. Empirical Demand Analysis. 8. Demand Forecasting. Part 3. Production and Cost Analysis. 9. Production and Cost in the Short Run. 10. Production and Cost in the Long Run. 11. Empirical Analysis of Production and Cost. Part 4. Profit-Maximization in Various Market Structures. 12. Managerial Decisions in Competitive Markets. 13. Managerial Decisions for Firms with Market Power. 14. Strategic Decision Making in Oligopoly. 15. Coorperation in Oligopoly Markets. 16. Multiple Plants, Markets and Products. Part 6. Risk and Uncertainty. 17. Decisions Under Risk and Uncertainty. 18. Investment Decisions. Appendix. Statistical Tables. Answers to Technical Problems. Index.