
The Telco Churn Management Handbook
Robert M. Mattison(Author)
Lulu.com (Publisher)
Published on 16. January 2006
Book
Paperback/Softback
390 pages
978-1-4116-5203-3 (ISBN)
Description
Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.
More details
Language
English
Place of publication
Morrisville
United States
Product notice
Paperback (trade)
Illustrations
black & white illustrations
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 24 mm
Weight
635 gr
ISBN-13
978-1-4116-5203-3 (9781411652033)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification