The Deviant's Advantage
Published on 6. February 2003
Book
Paperback/Softback
336 pages
978-0-7126-6102-7 (ISBN)
Description
The authors aim to demonstrates how ideas can create increasingly profitable markets as they move from "the fringe", to "the edge", to the "realm of cool", and from "the next big thing" to "social convention". They promote the concept that tomorrow's commercial success is an obession in the mind of today's deviant.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Cornerstone
Product notice
Paperback (UK-trade)
Weight
448 gr
ISBN-13
978-0-7126-6102-7 (9780712661027)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2010
1st Edition
Cornerstone Digital
€11.99
Available for download
Person
Ryan Mathews and Watts Wacker are futurists and principles of FirstMatter, a trend-watching consulting firm. The co-author of the bestselling The Myth of Excellence, Mathews has been profiled in Fast Company and Wired. Watts Wacker has been profiled in Fast Company and Forbes, and was called "one of the 50 smartest people in the business world" by The Financial Times. He is the co-author of The 500-Year Delta and The Visionary's Handbook.