Broadcast Programming and Promotions Worktext
Published on 1. December 1988
Book
Paperback/Softback
208 pages
978-0-240-80025-7 (ISBN)
Description
Offers an approach to learning the fundamentals of programming and promotions for radio, TV stations and networks. Through a series of case studies, it introduces the reader to key terms and concepts and important programming and promotions strategies.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Professional and scholarly
Illustrations
57 line drawings, glossary, bibliography
Dimensions
Height: 216 mm
Width: 280 mm
Weight
584 gr
ISBN-13
978-0-240-80025-7 (9780240800257)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 How to use this book. Part 2 Case studies - local radio: building the image of a long-suffering MOR station; growing up with the baby boomers; creating a new station in Kirwook; providing an outlet for alternative radio. Part 3 Case studies - local television: reconditioning a rusty independent; pulling the plug on promotion; is it really a "Good Morning Stephenston"?; winning the ratings war with local news. Part 4 Case studies - network television: proposing a new series for public television; counterprogramming on superbowl Sunday; the network programmer.