Succeeding Like Success: The Affluent Consumers of Asia
The Affluent Consumers of Asia
1st Edition
Published on 26. January 2007
Book
Paperback/Softback
188 pages
978-0-470-82210-4 (ISBN)
Description
Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described
More details
Edition
1., Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Adult education
Professional and scholarly
Illustrations
col. Illustrations
Dimensions
Height: 20.9 cm
Width: 14.5 cm
Thickness: 14 mm
Weight
314 gr
ISBN-13
978-0-470-82210-4 (9780470822104)
Schweitzer Classification
Persons
Dr. Yuwa Hedrick-Wong is a business strategist and economist with 20 years of experience gained in over 30 countries. He has served as strategy advisor to over 30 leading multinational corporations in the Asia/Pacific region.
As the economic advisor to MasterCard Worldwide in Asia/Pacific since 1999, Yuwa has been responsible for monitoring and forecasting economic growth and emerging business development trends in the region. In this capacity, he has devised market entry strategies, addressed public policy challenges, analyzed business impacts of social, demographic and lifestyle changes, and assessed market-specific business development potential and constraints.
Yuwa is a frequent commentator in the media, and a published author in economic development, trade, consumer markets and international relations. He is a regular columnist in Forbes and a visiting professor at the School of Management of Fudan University in Shanghai, China, and also chief strategist at Davos Management Insititute.
As the economic advisor to MasterCard Worldwide in Asia/Pacific since 1999, Yuwa has been responsible for monitoring and forecasting economic growth and emerging business development trends in the region. In this capacity, he has devised market entry strategies, addressed public policy challenges, analyzed business impacts of social, demographic and lifestyle changes, and assessed market-specific business development potential and constraints.
Yuwa is a frequent commentator in the media, and a published author in economic development, trade, consumer markets and international relations. He is a regular columnist in Forbes and a visiting professor at the School of Management of Fudan University in Shanghai, China, and also chief strategist at Davos Management Insititute.
Content
1. Introduction: pathways to affluence.
2. Japan's affluent consumers.
3. China's affluent consumers.
4. India's affluent consumers.
5. Australia's affluent consumers.
6. Korea's affluent consumers.
7. Taiwan's affluent consumers.
8. Hong Kong's affluent consumers.
9. Singapore's affluent consumers.
10. Malaysia's affluent consumers.
11. Thailand's affluent consumers.
12. Indonesia's affluent consumers.
13. Philippines' affluent consumers.
14. Conclusions: affluent Asia.
2. Japan's affluent consumers.
3. China's affluent consumers.
4. India's affluent consumers.
5. Australia's affluent consumers.
6. Korea's affluent consumers.
7. Taiwan's affluent consumers.
8. Hong Kong's affluent consumers.
9. Singapore's affluent consumers.
10. Malaysia's affluent consumers.
11. Thailand's affluent consumers.
12. Indonesia's affluent consumers.
13. Philippines' affluent consumers.
14. Conclusions: affluent Asia.