Advances in Digital Marketing and eCommerce
First International Conference, 2020
Published on 7. May 2020
Book
Paperback/Softback
IX, 220 pages
978-3-030-47594-9 (ISBN)
Description
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
More details
Series
Edition
1st ed. 2020
Language
English
Place of publication
Cham
Switzerland
Publishing group
Springer International Publishing
Target group
Professional and scholarly
Illustrations
10 farbige Abbildungen, 18 s/w Abbildungen
IX, 220 p. 28 illus., 10 illus. in color.
Dimensions
Height: 235 mm
Width: 155 mm
Thickness: 13 mm
Weight
359 gr
ISBN-13
978-3-030-47594-9 (9783030475949)
DOI
10.1007/978-3-030-47595-6
Schweitzer Classification
Other editions
Additional editions
Francisco J. Martínez-López | Steven D'Alessandro
Advances in Digital Marketing and eCommerce
First International Conference, 2020
E-Book
05/2020
Springer
€96.29
Available for download
Persons
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.
Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.