The small BIG
Small Changes that Spark Big Influence
Published on 28. August 2014
Book
Paperback/Softback
240 pages
978-1-78125-274-1 (ISBN)
Description
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.
The small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.
The small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
Reviews / Votes
Praise for Yes!'Surprising, provocative, fun -- Tim Harford, author of 'The Undercover Economist' Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. -- Daniel Finkelstein, Executive Editor * The Times * Read this book ... perfectly pitched for smart businesspeople -- Octavius Black * Management Today * The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read in which the passages I underlined outnumbered the passages I didn't. -- Dan Pink
More details
Edition
Main
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-trade)
Dimensions
Height: 216 mm
Width: 135 mm
Thickness: 22 mm
Weight
372 gr
ISBN-13
978-1-78125-274-1 (9781781252741)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Steve J. Martin | Noah Goldstein | Robert B. Cialdini
The small BIG
Small Changes that Spark Big Influence
E-Book
08/2014
1st Edition
Profile Books Ltd
from
€22.29
Available for download
Persons
Martin, Goldstein and Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Robert Cialdini is the world's most cited living social psychologist and author of the seminal book Influence [9781846686146]. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! 50 Secrets from the Science of Persuasion [9781846680168]. Collectively the authors' books have sold three million copies and translated into twenty-seven languages.