Tough Calls - AT&T and the Hard Lessons Learned from the Telecom Wars
Published on 26. November 2004
Book
Hardback
304 pages
978-0-8144-7243-9 (ISBN)
Description
Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, "Tough Calls" is an insider's firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn't anyone who knows the story like Dick Martin. "Tough Calls" reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right.
More details
Language
English
Place of publication
New York
United States
Dimensions
Height: 236 mm
Width: 162 mm
Thickness: 28 mm
Weight
576 gr
ISBN-13
978-0-8144-7243-9 (9780814472439)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Martin worked at AT&T for more than 30 years, retiring in 2003 as Executive Vice President of Public Relations and Chairman of the AT&T Foundation.
Content
<html> "Acknowledgments Introduction Chapter 1 Before and After the Breakup of AT&T Chapter 2 Stability as the World Changed Chapter 3 The Telecommunications Act of 1996 Chapter 4 The Second Race to Cover the United States in Optical Fiber Chapter 5 The Big Get Bigger: The Entry of the RBOCs into the Long-Distance Market Chapter 6 The Last Stand of the Long-Distance Companies Chapter 7 The Rise and Fall of the Competitive Local Exchange Carriers Chapter 8 Lost Opportunities by the Cable Companies Chapter 9 The Crash Chapter 10 Who Won? Chapter 11 Likely Future Winners and Losers Chapter 12 A Look Back and a Look Forward Appendix A Glossary and Acronym List Appendix B Bankrupt Telecommunications Carriers, 1985 to 2003"