Strategic Management
Awareness & Change
7th Edition
Published on 22. February 2014
Book
Mixed media product
736 pages
978-1-4080-6499-3 (ISBN)
Description
Bringing a sharp awareness of the turbulence of global business and change, Thompson, Scott and Martin present a comprehensive introduction to modern strategy. Secure your understanding of tomorrow's business world using this established yet forward-looking textbook and its host of dynamic learning features.
Bringing a sharp awareness of the turbulence of global business and change, Thompson, Scott and Martin present a comprehensive introduction to modern strategy. Secure your understanding of tomorrow's business world using this established yet forward-looking textbook and its host of dynamic learning features.
Bringing a sharp awareness of the turbulence of global business and change, Thompson, Scott and Martin present a comprehensive introduction to modern strategy. Secure your understanding of tomorrow's business world using this established yet forward-looking textbook and its host of dynamic learning features.
More details
Edition
7th edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Dimensions
Height: 246 mm
Width: 246 mm
Thickness: 24 mm
Weight
1101 gr
ISBN-13
978-1-4080-6499-3 (9781408064993)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Frank Martin is a Senior Teaching Fellow in Entrepreneurship in the Business & Organisation Division at the University of Stirling. He is also a Senior Honorary Research Fellow. Jonathan M. Scott is Reader in Entrepreneurship at Teesside University Business School and Head of its Centre for Strategy and Leadership. He has been a visiting Research Fellow at the University of Turku, Finland. His research interests include access to finance for SMEs. He is a Director of Enterprise Educators UK and has published a number of articles in leading academic journals. John L Thompson is Professor of Strategic Management at the University of Huddersfield, UK.
Frank Martin is a Senior Teaching Fellow in Entrepreneurship in the Business & Organisation Division at the University of Stirling. He is also a Senior Honorary Research Fellow. Jonathan M. Scott is Reader in Entrepreneurship at Teesside University Business School and Head of its Centre for Strategy and Leadership. He has been a visiting Research Fellow at the University of Turku, Finland. His research interests include access to finance for SMEs. He is a Director of Enterprise Educators UK and has published a number of articles in leading academic journals. John L Thompson is Professor of Strategic Management at the University of Huddersfield, UK.
Frank Martin is a Senior Teaching Fellow in Entrepreneurship in the Business & Organisation Division at the University of Stirling. He is also a Senior Honorary Research Fellow. Jonathan M. Scott is Reader in Entrepreneurship at Teesside University Business School and Head of its Centre for Strategy and Leadership. He has been a visiting Research Fellow at the University of Turku, Finland. His research interests include access to finance for SMEs. He is a Director of Enterprise Educators UK and has published a number of articles in leading academic journals. John L Thompson is Professor of Strategic Management at the University of Huddersfield, UK.
Content
Part One Understanding Strategy 1. What is strategy and who is involved? 2. The business model and the revenue model 3. Strategic purpose Part Two Strategic Analysis and Positioning 4. The business environment and strategy 5. Resource-led strategy 6. The dynamics of competition 7. Culture and values 8. A summary of strategy frameworks Part Three Strategic Decision Making 9. Strategy creation and planning 10. Strategic leadership, entrepreneurship and intrapreneurship 11. Strategic alternatives, strategy evaluation and strategy selection Part Four Issues in Strategic Growth 12. Strategic control and measuring success 13. Issues in strategic and international growth 14. Failure, consolidation and recovery Part Five Strategy Implementation and Strategic Management 15. Strategy implementation 16. Leading change 17. Managing strategy in the organisation 18. Final thoughts and reflections