Managing Innovation and Entrepreneurship in Technology-Based Firms
1st Edition
Published on 4. October 1994
Book
Hardback
416 pages
978-0-471-57219-0 (ISBN)
Description
Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.
More details
Series
Language
English
Place of publication
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 27 mm
Weight
795 gr
ISBN-13
978-0-471-57219-0 (9780471572190)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Michael J. C. Martin is the author of Managing Innovation and Entrepreneurship in Technology-Based Firms, published by Wiley.
Content
Partial table of contents:
THE TECHNOLOGICAL INNOVATION PROCESS.
Some Frameworks for Viewing the Process.
THE CORPORATE SETTING.
The Corporate Technological Innovation Base.
Technological Innovation Management: Planning and Strategies.
THE R&D SETTING.
R&D Management: Some General Considerations.
Project-Product Evaluation.
Project Management.
THE OPERATIONAL SETTING.
Transferring the Project from R&D to Operations.
THE ENTREPRENEURIAL SETTING.
Creating the New Technological Venture.
Small in Large Is Also Beautiful: StimulatingIntrapreneurship.
THE STRATEGIC SETTING.
Interpreneurship: Technology Acquisition and Partnering.
Index.
THE TECHNOLOGICAL INNOVATION PROCESS.
Some Frameworks for Viewing the Process.
THE CORPORATE SETTING.
The Corporate Technological Innovation Base.
Technological Innovation Management: Planning and Strategies.
THE R&D SETTING.
R&D Management: Some General Considerations.
Project-Product Evaluation.
Project Management.
THE OPERATIONAL SETTING.
Transferring the Project from R&D to Operations.
THE ENTREPRENEURIAL SETTING.
Creating the New Technological Venture.
Small in Large Is Also Beautiful: StimulatingIntrapreneurship.
THE STRATEGIC SETTING.
Interpreneurship: Technology Acquisition and Partnering.
Index.