
Make It Rain!
How to Use the Media to Revolutionize Your Business & Brand
Center Street (Publisher)
Published on 28. March 2019
Book
Paperback/Softback
272 pages
978-1-4789-8988-2 (ISBN)
Description
A step-by-step guide on how to build your personal brand and business through savvy self-marketing, covering everything from social media to landing national TV interviews.
Do you have a passion, but don't know how to turn it into your livelihood? Maybe you want to launch your dream business, but no matter how hard you try, you can't seem to build an audience on social media. Or you know you could speak with as much authority as the experts interviewed on TV, but you don't know the right people. The truth is, a lot of those experts you see are just regular people. They don't have special connections. Executive producers don't have them on speed dial. But they do know how to brand, market, and pitch themselves. And by the time you finish the book, you will, too!
You will learn how you can use all types of media--from Facebook and Instagram, to podcasts and radio, to local and national television interviews--to establish your platform, build your business, explode your sales, and maybe even become one of America's most sought after thought leaders. With the same charm and authority that has made her the legal expert on Dr. Phil,co-host on The Doctors, and landed her regular appearances on Anderson Cooper 360, Good Morning America, CNN, MSNBC and Fox, Areva Martin will show you how to:
Use social media effectively to establish your brand
Write an irresistible pitch
Identify the right media outlets to target
Appear polished and authentic
Multiply the media attention you get
Do you have a passion, but don't know how to turn it into your livelihood? Maybe you want to launch your dream business, but no matter how hard you try, you can't seem to build an audience on social media. Or you know you could speak with as much authority as the experts interviewed on TV, but you don't know the right people. The truth is, a lot of those experts you see are just regular people. They don't have special connections. Executive producers don't have them on speed dial. But they do know how to brand, market, and pitch themselves. And by the time you finish the book, you will, too!
You will learn how you can use all types of media--from Facebook and Instagram, to podcasts and radio, to local and national television interviews--to establish your platform, build your business, explode your sales, and maybe even become one of America's most sought after thought leaders. With the same charm and authority that has made her the legal expert on Dr. Phil,co-host on The Doctors, and landed her regular appearances on Anderson Cooper 360, Good Morning America, CNN, MSNBC and Fox, Areva Martin will show you how to:
Use social media effectively to establish your brand
Write an irresistible pitch
Identify the right media outlets to target
Appear polished and authentic
Multiply the media attention you get
More details
Language
English
Place of publication
New York
United States
Publishing group
Little, Brown & Company
Target group
Professional and scholarly
Product notice
Paperback (UK-trade)
Dimensions
Height: 203 mm
Width: 133 mm
Thickness: 16 mm
Weight
346 gr
ISBN-13
978-1-4789-8988-2 (9781478989882)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Areva Martin is a sought-after expert; the recurring co-host of the Emmy Award-winning show The Doctors, CNN legal analyst, and regular contributor to Good Morning America, World News Tonight, The Dr. Phil Show, Anderson Cooper 360, and DailyMailTV, among other shows across the CNN and HLN networks. Founder of Martin & Martin, LLP, one of the largest female-owned, African-American law firms in Los Angeles, she also created Special Needs Network, Inc., a non-profit benefitting special needs kids and their parents. She is the author of The Everyday Advocate, a well-received memoir about raising a child with autism. She lives in Los Angeles, CA.
Donna Beech is a New York Times bestselling and award-winning co-author who has worked on dozens of books.
Donna Beech is a New York Times bestselling and award-winning co-author who has worked on dozens of books.