Making Sense of the Economy

Every manager needs a good understanding of the economic environment in which their business operates. By ignoring the wider implications of their business decisions, they risk failure. Written primarily for non-economists, this text offers a succinct explanation of such areas as: gross domestic product; economic policy; money supply; trade; and interest rates. Managers need to understand these issues in order to see how the macro-environment affects their company's performance, so they are better able to manage for future success.