
Ultimate Guide to Google Ads
Entrepreneur Press
6th Edition
Published on 10. December 2020
Book
Paperback/Softback
367 pages
978-1-59918-673-3 (ISBN)
Description
Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.
Updates specific to this edition include:
Powerful bidding strategies using remarketing lists for search ads
New ad extension features
Automation capabilities using scripts
Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business
Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Updates specific to this edition include:
Powerful bidding strategies using remarketing lists for search ads
New ad extension features
Automation capabilities using scripts
Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business
Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
More details
Series
Edition
6th New edition
Language
English
Place of publication
Irvine
United States
Edition type
New edition
Product notice
Paperback (trade)
Illustrations
Illustrations
Dimensions
Height: 250 mm
Width: 202 mm
Thickness: 16 mm
Weight
614 gr
ISBN-13
978-1-59918-673-3 (9781599186733)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Bryan Todd | Mike Rhodes | Perry Marshall
Ultimate Guide to Google Ads
E-Book
11/2020
Simon + Schuster LLC
€14.83
Available for download
Previous edition

Perry Marshall | Mike Rhodes | Bryan Todd
Ultimate Guide to Google AdWords
How to Access 100 Million People in 10 Minutes
Book
10/2014
Entrepreneur Press
€41.03
Article exhausted; check for reprint
Persons
Perry Marshall is one of the world's most expensive and sought-after business consultants. He has helped over 100,000 advertisers save billions of dollars in "AdWords stupidity tax".
Mike Rhodes, CEO and founder of WebSavvy, is an international speaker and bestselling author, specializing in Google Ads, Google Analytics, and website conversions for business growth
Bryan Todd is an international marketing consultant and Google Ads specialist with clients in dozens of industries from healthcare and book publishing to manufacturing and computer software.
Mike Rhodes, CEO and founder of WebSavvy, is an international speaker and bestselling author, specializing in Google Ads, Google Analytics, and website conversions for business growth
Bryan Todd is an international marketing consultant and Google Ads specialist with clients in dozens of industries from healthcare and book publishing to manufacturing and computer software.