Strategic Writing
Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
Published on 2. September 2004
Book
Paperback/Softback
272 pages
978-0-205-40573-2 (ISBN)
Description
Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, it is ideal for classroom use.
More details
Language
English
Place of publication
New York
United States
Publishing group
Taylor & Francis Inc
Target group
Professional and scholarly
Dimensions
Height: 232 mm
Width: 178 mm
Weight
435 gr
ISBN-13
978-0-205-40573-2 (9780205405732)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Charles Marsh | David W. Guth | Bonnie Poovey Short
Strategic Writing
Multimedia Writing for Public Relations, Advertising and More
Book
08/2008
2nd Edition
Routledge
Unfortunately, price unknown
No shipping information available
Content
I. Strategic Writing.
Introduction: How This Book Works.
What Is Strategic Writing?
The Importance of Good Writing.
The Writing Process .
Writing for Electronic Media.
Integrated Marketing Communications.
Ethics and Strategic Writing.
Diversity and Strategic Writing.
Persuasion and Strategic Writing.
The Law and Strategic Writing.
Jobs in Strategic Writing.
II. Strategic Writing in Public Relations.
Public Relations.
News Release Guidelines.
Announcement News Releases.
Feature News Releases.
Hybrid News Releases.
Short Teaser News Releases.
Media Advisories.
Pitch Letters.
Radio News Releases.
Video News Releases.
Media Kit Guidelines.
Backgrounders.
Fact Sheets.
Photo Opportunity Sheets.
Newsletter and Magazine Stories.
Annual Reports.
Speeches.
Web Writing.
III. Strategic Writing in Advertising.
Advertising.
Strategic Message Planners.
Print Advertisements.
Radio Advertisements.
Television Advertisements.
Radio and TV Promotions.
Radio and TV Public Service Announcements.
IV. Strategic Writing in Sales and Marketing.
Sales and Marketing.
Proposals.
Brochures.
Sales Letters.
Direct-Mail Packages.
Fund-Raising Letters.
Collection Letters.
V. Strategic Writing in Business Communication.
Business Communication.
Business Letters.
Good-News Letters.
Bad-News Letters.
Request Letters.
Job-Request Letters.
Resumes.
Memoranda.
Company Announcements.
Policy and Procedure Documents.
Business Reports.
VI. Appendices.
A Concise Guide to Punctuation.
A Concise Guide to Grammar.
A Concise Guide to Style.
The ACT Agenda: An Editing and Proofreading System.
Tips for Oral Presentations.
The Gunning Fog Index.
Introduction: How This Book Works.
What Is Strategic Writing?
The Importance of Good Writing.
The Writing Process .
Writing for Electronic Media.
Integrated Marketing Communications.
Ethics and Strategic Writing.
Diversity and Strategic Writing.
Persuasion and Strategic Writing.
The Law and Strategic Writing.
Jobs in Strategic Writing.
II. Strategic Writing in Public Relations.
Public Relations.
News Release Guidelines.
Announcement News Releases.
Feature News Releases.
Hybrid News Releases.
Short Teaser News Releases.
Media Advisories.
Pitch Letters.
Radio News Releases.
Video News Releases.
Media Kit Guidelines.
Backgrounders.
Fact Sheets.
Photo Opportunity Sheets.
Newsletter and Magazine Stories.
Annual Reports.
Speeches.
Web Writing.
III. Strategic Writing in Advertising.
Advertising.
Strategic Message Planners.
Print Advertisements.
Radio Advertisements.
Television Advertisements.
Radio and TV Promotions.
Radio and TV Public Service Announcements.
IV. Strategic Writing in Sales and Marketing.
Sales and Marketing.
Proposals.
Brochures.
Sales Letters.
Direct-Mail Packages.
Fund-Raising Letters.
Collection Letters.
V. Strategic Writing in Business Communication.
Business Communication.
Business Letters.
Good-News Letters.
Bad-News Letters.
Request Letters.
Job-Request Letters.
Resumes.
Memoranda.
Company Announcements.
Policy and Procedure Documents.
Business Reports.
VI. Appendices.
A Concise Guide to Punctuation.
A Concise Guide to Grammar.
A Concise Guide to Style.
The ACT Agenda: An Editing and Proofreading System.
Tips for Oral Presentations.
The Gunning Fog Index.